Chewing Paper - Confessions of a Paper Addict

Stateside Shopping

Well, I'm just back from a short trip to the US of A - to visit old friends, have fun with other friends, and of course, get in a little shopping at our favourite craft stores.  I stopped by Michael's - the crafter's superstore of superstores, and I have to say, this time round I was very much uninspired.  Although I could NOT resist the amazing rolls of 6m of edged satin ribbon for 25c each!!!  Maybe it's that our craft store has expanded to include nearly all product groups now, but the style of the products in the store was all very middle of the road.  Nothing as bold or striking as KI Memories, Autumn Leaves or the new Cherry Arte we have coming in soon.  Hardly any clear stamps (I've a yen for these lately), and the wooden ones left a lot to be desired.  Tons of stickers and LOADS of K&Company.  Having been there I'm going to look into more Scrapbooking Kits and Paper Stacks and pads - what do you think?  Something you'd like to see in our crafts store??

I also paid a visit to Paper Source - and had a similar experience, though I can't say they don't stock bold ranges - they do.  I think our shop has just matured to the point where I rarely see anything new.  Maybe at the Craft, Hobby and Stitch wholesale show this month in Birmingham (I believe they have a non-trade version of the show?)!

Setting up a Handmade Greeting Card Business - Part 4 - The Big One. Pricing and Money Issues

Hi all,

Apologies for the delay in posting this - between Christmas rushes and holidays, it's been difficult to find the time to get all the information together and post it up!

Ok. Having covered products, packaging and lots more, we're now going to tackle the money side of things.  Mainly - how to price your products to see wholesale to shops or at retail prices to family and friends, tax issues and setting yourself up officially.  I'm going to approach it in a Q and A fashion, starting with tax!

TAX Questions

A common question from crafters setting up their own business to sell their crafts is:

Q: Do I need to register for VAT?  Do I need to charge VAT to my customers?

(A caveat for this answer - this is not intended as strict tax advice - please consult with a professional tax advisor for official recommendations!).

The answer is: Unless you have an annual turnover greater than €70,000, you do not need to register for VAT.  This means you do not need to charge your customers VAT, and you do not need to make quarterly VAT payments to the government.  Here's exactly what www.revenue.ie have to say about it:

In the case of supplies in the State and intra-Community acquisitions, registration (for VAT) is obligatory where certain turnover thresholds are exceeded or are likely to be exceeded in any twelve month period.

(e) €51,000 for persons supplying goods (increased to €70,000 as from 1st January 2007)

In the case where you are exceeding that threshold, you need to register either as a sole trader or limited company, and start collecting VAT for the government.  If you do register, it means a lot more paperwork, but also you can claim VAT back that was charged to you by any Irish suppliers, and also on other things such as postage costs. 

If you are not registered for VAT, you do not need to charge any customers or shops that you are selling your crafts to VAT.  Do not worry that they will think you are not "official" - it is never one company's responsiblity to look after the tax affairs of another, so shops simply don't mind or care what way you are set up as long as you're professional!

€€€€ Pricing Your Cards and Crafts

Q: How should I price my cards?  What kind of pricing do I need to sell direct to shops?

Pricing your cards and crafts is one of the most common questions we see cropping up on our crafter's forum. A recent poll on our forum of 25 crafters selling cards both to shops and family and friends direct revealed the following:

• The majority of standard sized cards (C6, DL and Square) are selling for a retail price of €4.00 on average.  This means they are selling in shops at this price, or are being sold directly to family and friends at this price.
• Retail prices vary across the country, tending to be lower in countryside areas, and higher in cities.  A card that retails for €5.00 may retail in the midlands for €3.50, for example. 
• Larger cards such as C5/A5 size, tend to sell for higher prices - more than €5 and often up to €7 and even €10 each.  Some people also charge more for square and DL, though most don't (and shouldn't really - the perceived value to the customer is the same).
• Packs of 3,4 and 5 cards tend to sell for lower prices, as do Christmas cards - when people are buying in bulk and less likely to pay a high price for each card. 

Wholesale pricing

Wholesale pricing for selling directly to shops can vary wildly.  Some shops will take a card and mark it up 20%, others 200%.  As a general rule, shops take a wholesale price and add 100% plus 21% VAT to it to get their selling price.  So a card you sell to the shop at €2.00, they will sell on for €4.84 (or more likely 4.95 or similar). 

A quick guide to pricing Wedding Invitations

As a very quick and rough guide, the absolute lowest you should be charging for a very simple, very small, very plain handmade day invitation we think would be about €2.50.  But, we would expect that a normal handmade day invitation would be more likely to cost in the region of €5.00.  Evening invitations tend to be about 60% of the cost, place cards less, mass booklets can be more as they require a lot of work to print.  We highly recommend that before deciding your prices for your stationery, you check out your nearest competitors to see what their pricing is like.  Make sure you don't undersell yourself - by far the most common problem.  Crafters rarely have lots of confidence in their work and are unlikely to overprice!!

Other General Tips

• Try not to underprice yourself!!!  Most of our crafters do and have no confidence in their work.  Does someone want to buy one of your cards?  That's because they're GOOD - not because they are doing you a favour.  It's a business transaction and you are providing them with a product SO much better than what they can get in the garage or shops.
• Research the shops you want to sell into.  See what they're charging now for cards so you can get a feel for acceptable pricing. 
• Ask friends and family what they think your cards are worth.  Believe them when they tell you.
• Always have a special offer to encourage people to buy more.  €4 for one card, 3 for €10. 

If you have more questions, please post them here!!  Or have a look at our forum for more posts about the topic. Above all have confidence in what you're doing.  Judge yourself by what people say about your cards and whether they want to buy them...and take it from there.  You're doing great already :)

Unique Gifts this Christmas!!

One of my very best friends is a champion worker for Trocaire, and alerted me to their brilliant Global Gifts Campaign this year.  I have to say - I've "re-gifted" more than once, ended up with more junk than you can throw a cat at, and it's a brilliant idea for Corporate gifts instead of piling up the bottles of wine!

Prices start from €15.00 for a clutch of chicks to help HIV/AIDS carers make some money and spend more time at home, right up to €200 to build a house (yes a house) for a family in India.

I know that one of the fun parts of Christmas is most definitely the presents.  But maybe it's worth considering putting 10,20 or 30% of the budget aside to buy a Global Gift for someone instead.  You also get a fantastic gift card designed by illustrator Rob Ryan - very cool!

Last Posting Dates for Christmas

Just a note for those of you making and sending Christmas Cards this year!!  Below are the last days for posting in time for Christmas from Ireland. All dates are for December

Country	Standard	Post	Registered	Express	Post	Courier
/ Region	Letters	Parcels	Post	No Sig	with Sig	Post
Ireland	19th	19th	19th	21st	21st	21st
Northern Ireland	19th	19th	19th	20th	N/A	21st
Great Britain	18th	18th	19th	N/A	N/A	20th
Europe	18th	9th	18th	N/A	N/A	19th
USA/Canada/Australia/New Zealand/Central/South America/ Hong Kong/India/Israel/Phillipines	7th	5th	7th	N/A	N/A	15th
Rest of World	5th	5th	7th	N/A	N/A	15th

Just a quick one to say the fantastic Scrapbooking Pop Culture range from KI Memories is now in stock and oh my goodness but is it to die for.  Some previews below!!!  The range features lacy die-cut cardstock, rubber "softies" and other accents, shimmer paper and tons more!!

Comprehensive List of Irish Craft Fairs and Markets

If you're interested in selling your Christmas Crafts or Cards this year the IrishBusinessWomen.com Forum has a fantastic extremely comprehensive thread on all the craft fairs, farmer's markets and other markets all around the country.  You can see it here.  It's the first time I've ever seen them all in one place.

While we're here, some tips on running your own stand at a Craft Fair or Farmer's Market:

• The average stand costs 30-40 Euros to hold for a day, though that may increase coming up to Christmas
• In theory public liability insurance is required in case something should happen to someone in the vicinity of your, but many don't take it out.
• In order to have a stand at a market during the busy Christmas season, some market managers will require you to have a stand for several weeks beforehand too - to avoid annoying other stall holders who are there year around, and also to ensure they have lots of stands at their market every week
• Most people spend an average of 25c on a Christmas Card, and are willing to spend more on those cards they send to their nearest and dearest only - so consider offering a range of cards "to My Husband/Wife/Mother" etc.
• If making Christmas Cards, ensure you include some with a religious slant (some people will only buy these), and ones with Irish writing are never a bad idea.
• Try and vary the kind of products on offer at your stand - for example - if selling Christmas Cards, have a range of Christmas Cards, and also some gift tags in packs of 10, notelets in packs of 5 to be given as gifts or frame some pretty cards into pictures.
• Try to have a clear special offer on your stand with a BIG sign advertising it.  E.g. Handmade Christmas Cards EUR 4.00 or 3 for EUR 10.00.  People love special offers and it immediately frames their way of thinking in terms of what they'll buy. 
• One of our forum members took a stand and offered a service to personalise cards - she took orders and posted the cards out later.

Things you'll need for your stand:  Check out the post on our forum about this too

• Table and chairs if not provided - some people have brought trellis' along in the past to display cards behind them too.
• Table Covering - sheet, table cloth, piece of material
• Display materials - something to display items at different heights is a good idea (a box under a table cloth or sheet will do just fine).  You could also try one of our great Card Stands - a steal at under 20 Euros!
• Packaging to protect your products - polybags for cards etc.
• A Cash Box or Bum Bag for change
• Paper or plastic bags - you can get these from www.vikingdirect.ie or local cash and carrys.
• A pen and paper
• Business Cards/Flyers/Posters - anything to let people know who you are.  Don't have any?  Try www.vistaprint.ie for business cards or www.print24.ie or www.flyer24.ie for flyers.  If you have a website, make sure to put it on there.
• If outdoors - two or three pairs of socks and double or triple layer everything else.  It gets colder than you can imagine.

How our crafters did at fairs!!  Here's another post on our forum on the topic for further reading and a field report from Kiki on her first market experience and some great ideas for additional products for your stand, or another great report from Patricia Mc :)  We started our life in the business at markets - and they're great for quick cash (at the right times) and getting great feedback on your card.  Dress warm though!!

If you've any tips to add - please add a comment!! We'd love to hear from you.

Setting up a Handmade Greeting Card Business - Part 3 - Product, Packaging, Presentation

Finally getting a chance to update the blog after an incredibly busy few weeks!  So...moving on with the series on setting up your own handmade greeting card business.

First to answer the comment on using verses on cards.  The answer is yes - you should be obtaining copyright to use them I'm afraid.  Unless the author has been gone from the world for either 50 or 70 years, then copyright law still applies for anyone copying works directly.

Where we're at: You've gotten to the point where you know you want to sell some cards - to friends, colleagues, shops or at markets.  The next steps are choosing your product set, making sure the cards are packaged professionally, and tackling the issue of presenting and displaying them in shops, or even at card parties or markets.

The first thing to put some thought into - is the product.  What ranges of cards are you going to provide?  What materials should you use?  Some points to take into consideration that we learnt from hard graft:

Materials

• Don't use inferior card stock or envelopes.  Make sure the card you're using is at least 240gsm or so, not floppy, and looks and feels expensive to the touch.  We find textured cardstock to often to be stiffer and looks more expensive as well.  There is nothing worse than taking a a lovely card out of its wrapper only for it to feel floppy, bendy and cheap in your hand.
• At the same time, try to keep all material costs down - buy in bulk where you can (here's our bulk buy section with discounts on our crafts site :)).  If you can't source locally or online, try a printers instead. 
• Cutting and scoring your own cardstock can be a false economy.  The highest cost in a handmade card by far is labour - it's the one thing you have to try to reduce as much as possible if you're to make a decent profit from your cards.  While cutting and scoring your card may save you a few pence per card, it will cost you more in time and effort and can also be wearing and take some of the fun out of making cards.
• Avoid designs that involve a lot of labour.  Use pre-cut die-cuts where possible - customers who don't make their own cards (who are all your customers - card makers don't buy cards they make them :)) do not know the difference between a shape you cut yourself and one that you purchased or cut from a die.  Avoid techniques like embossing, decoupage or quilling.  Keep designs as quick and easy to make as possible so you can make many cards in one sitting.

Design Ranges

Look at your designs you have with a business eye.  Pick out the ones that are the most popular with family, friends or existing customers (not your favourites, but those that sell best!), and see how you can make slight variations of these to make design ranges of cards. A design range is a set of 6, 8, 10 or 12 cards all of a similar design and theme.  Ranges of cards are good for several reasons:

• Designs of 6 or 12 cards display much better in shops than a set of 12 different cards
• If people like one card in a range a lot, they will often by 2 or 3 more to stock up and have at home
• Presenting a range of designs immediately creates an impression with shops that you are   a professional and know what you're doing.

With Cara Cards my most popular design based on family and friends feedback together with some feedback from taking a stall at a market, was the Pink Handbag Card (left).  On the basis of this I created a range called "Pink Birthdays" and extended the theme of handbags to dresses and shoes too.  You can see the entire range here.   At the time I didn't know that die-cuts existed, and wasted huge amounts of time hand-cutting various shapes for the cards.  Later I met with a printer and had a die-cut made for the pink handbag and then had a huge number of the shape custom-cut for me.  This card is still one of the most popular from the Cara Cards range (which has now been taken over by another card maker).

If your most popular card is one with flowers on the front, then look at ways to change the colours or layout of the flowers, add different embellishments but keep the whole theme of the design.

It's a good idea to keep each design range to an occasion e.g. Happy Birthday Girls Range, Happy Birthday Boy's Range, then an "other occasions" range such as Sympathy, Get Well Soon, Thank you etc.

You don't need a huge range of cards before approaching your first shop.  Start with 3 ranges of 6 cards each, and go from there.

Packaging

Packaging your cards professionally is extremely important.  All cards should be packaged in a clear polybag (or see here for bulk packs 100 bags).  These come in either non-sealed or with a sticky sealable flap. 

It's a good idea to brand both the card itself and the packaging - that way both the customer and the person receiving the card can see who made it.  We used a site called www.able-labels.co.uk to purchase clear rectangular labels with our name, address, email, phone and website on them to maximise the marketing potential of the card itself.  We used one on the back of the card and also one to seal the polybag.  Some people get stamps made up to use also.  Be sure they have contact details on them though - you never know who might see the card and like it.

Presentation

When we started out, the first question we were asked when approaching shops was "Can you give me a card stand?".  Particularly as we were approaching primarily gift shops, flower shops and non-card shops who didn't have a stand already.  Many shops will take your cards to start off with in a nice looking cardboard box that customers can flick through, but it doesn't maximise the display potential for your creations.  We found the only stands we could get were ones we imported from the UK for between £60 and £80 each!  It was a nightmare.  When we started the craft supplies site, one of the first things I wanted to do was find a card stand supplier who could sell us reasonably priced stands we could pass on to our customers.  The result is below:  a fantastic Cardboard Card Stand that's easy to make up and holds up to 100 cards.  It's a great way to start. 

Many card makers purchase these and then personalise them to further attract attention in the shops and also to help avoid the shop owners using them to display other people's products, which often happens. 

A good idea is to offer a free card stand to shop owners with an initial order value > EUR 100 or so.

That's it for today.  Comments so welcome as usual (it's nice to know someone's out there reading), and next in the series will be Pricing your cards and also touching on tax issues. 

Winners of Christmas Mags!

Congratulations to Dianne, Sara, Olive and Cristina - you've all won a free Christmas Card Making magazine!  Please email me with your address and we'll get them in the post to you later this week.

The office is hectic right now - we're missing 25% of our workforce (Agnes :)) who is away getting married, and it's one of our busiest times of year.  Some new posts will be forthcoming when things are little easier and I'm not working so many nights!! 

Free Christmas Craft Mags!

More free mags to give away guys.  This time we have 4 Christmas Card Making Magazines - two Card Making and Papercraft ones (one from October, one Nov. issue, both full of great stuff) and two Quick Cards Made Easy October editions. Examples below.  We have four mags to give away.

Have you started your Christmas Cards yet?  Don't forget to check out our craft supplies site when you do! 

To win a magazine all you have to do is post a comment and answer us this question:  How did you start card making or scrapbooking?  What or who got you into it?  Tell us your story....

We'll pick out the 4 winners on Monday 15th October!!   

TV Fame

Well, for anyone who's interested in the Cara Craft Supplies/DIYWedding/WeddingDIY story - here it is in all its glory courtesy of RTE 1's The Afternoon Show.  And yes, the camera does add the 10lbs - and nowhere that you'd want it to go :D  Press the PLAY button (blue circle with white triangle) to make the magic happen :)  If it's still not working, click on the black box first, and then the white triangle/blue circle!